WORDZ Talks on Putting Face Behind the Creativity in Music

On a recent episode of The Element Podcast, South African hip hop artist WORDZ shared insights on the importance of visibility and personal branding in the music industry.

Known for his lyrical depth and growing influence in the local hip hop scene, WORDZ reflected on how the role of the artist is evolving beyond just creating and releasing music.

“As time goes by, you definitely then realise that it’s more than just you putting out the music,” WORDZ said during the episode. “You’re also putting a face towards what you’re pushing.”

The rapper emphasized that in today’s music landscape, visibility is essential. It’s not just about being heard, it’s about being seen. This, according to WORDZ, plays a significant role in how artists can position themselves for broader opportunities.

“You’re also making your brand more brand-friendly so that your music can be out into other different places,” he continued. “Because besides just people hearing your music, they need to see you in stores if it’s possible, with brand endorsements and stuff like that.”

His comments come at a time when many emerging and established artists are exploring the intersection between music and personal branding. From social media presence to brand collaborations, musicians are finding that their image and marketability can open new doors that go beyond traditional platforms like radio or streaming services.

WORDZ also highlighted how engaging with the media and participating in promotional activities is increasingly becoming a standard part of an artist’s journey.

“I feel like it opens more doors for you,” he said. “So PR runs are also dope, doing interviews, doing podcasts, I’ve realised that it’s something that comes with the music.”

He noted that while this process can feel unfamiliar or even challenging for some, it’s becoming an integral part of growing a music career. The ability to speak on one’s work, connect with fans, and present a consistent public image can play a crucial role in gaining long-term traction in the industry.

WORDZ offered a note of reflection and understanding for artists who may still be navigating this shift in how music is marketed and received.

“I feel like everybody should really pay careful attention to that,” he added. “But we’re all still learning, and I hope everybody is patient with us.”

He shed light on the evolving expectations placed on artists in a competitive and media-driven industry. While music remains at the core, the surrounding elements like image, visibility, and brand alignment are proving to be just as influential in shaping careers.