Close
Loatinover Pounds has officially released the music video for Mamazala, featuring 25K, bringing new energy to the South African hip hop scene. The single, written by Loatile Mangadi and Lehlohonolo Molefe, sees both artists join forces on a track that delivers sharp storytelling with production driven by Loatinover Pounds himself.
The visuals, which were shared across social platforms, immediately captured attention. Filmed as a short by BSV, the video introduces a cinematic approach that reflects the song’s message with intensity. Creative direction and styling were led by Sufi, while the visual precision was handled by Director of Photography Ashton Bepete. The production, carried out by True Tales Agency, presents a carefully constructed backdrop where each shot carries weight, balancing an urban aesthetic with vivid detail.
Performances in the video come from Ontshiametsi Moleka, Zanokuhle and Kagiso Kgogome. Each of them adds layers to the visual story that unfolds, highlighting themes of loyalty and everyday struggles. Lighting was directed by Karabo Kuaho, whose work brings depth and tone to the visuals, ensuring that each frame enhances the rhythm of the record. Backed by the collective support of Punyete Premier League, the video adds another dimension to the collaboration.
The release date of the video marks a timely moment for Loatinover Pounds. On 20 September 2025, he acknowledged the one-year milestone since the release of Pray 4 Pitori, his breakout body of work that turned into a widely celebrated project across townships and cities alike. That anniversary situates Mamazala within a broader timeline of music that has carried his name into ongoing conversations about Pretoria’s influence in the culture.
The numbers around the video’s early rollout speak to its reception. Within a day of being published, it registered thousands of views and engagements online. Notable figures in the industry, including Focalistic, responded to the drop, amplifying its visibility and adding weight to its momentum. Comments from supporters reflected excitement, with fire emojis dominating the section as audiences expressed how well the song and visuals connected with them.
In combining Loatinover Pounds’ raw delivery with 25K’s presence, Mamazala arrives as a collaboration that pushes both voices further into the spotlight. The choice of direction, styling and performance within the video signals the level of detail invested in the release, ensuring that it does more than just mirror the song—it adds a sharper lens to its impact.
The unveiling of Mamazala confirms the growing partnership between two artists whose roots continue to run deep in Pretoria’s hip hop wave. With the production team behind them and a strong rollout now underway, the record is positioned to maintain steady visibility across platforms while keeping the focus firmly on the music.
