King Kendrick has been quite elusive with his music drops teasing mere bread crumbs before he shares the work. He did that with "(Heart)IV" and now his latest single HUMBLE has just dropped with a video.
First of all, this visual is too crisp. The artistic direction is insane. I wonder if the biblical references might get him in trouble but I think it's genius. It's
safe to say that one can never predict which way Kendrick's gonna swing with the music, as long as he's finessing with the verses we won't protest either. HUMBLE is so lit, tjo! Even more so when you're listening to him as you watch the picture unfold. Who angered Kendrick guys? Who threatened his throne? We're all in trouble!
Have a look: