Please ignore the title of this piece. When I get excited on content that can teach you a thing or to I cant really contain myself. Virgil x Samuel Ross just dropped some gems x amazing info on what creative direction means to them. The video also speaks on brand building which is something that is very close to who I am.
Let me stop being a fan boy now. Peep the video after the jump
P.S Streetwear: Mastered is a 15 week online program curated by Virgil Abloh to accelerate emerging streetwear brands by honing how they're defined, where they sit in the market and how designers can tell their brand’s story to get press, fans and ultimately sales.