MTV BASE’S “SA’S HOTTEST MCS” SET TO IGNITE A FURIOUS DEBATE ABOUT THE YEAR’s HIP HOP HEAVYWEIGHTS
Johannesburg, 22 October 2015: MTV Base (DStv channel 322) is gearing up to compile its annual countdown of “SA’s Hottest MC’s” – the definitive list of SA’s most authoritative MCs from the last 12 months.
After last year’s game-changing countdown ignited a social media firestorm, trending worldwide for 2 days, MTV Base is anticipating huge interest in the 2015 list as the year’s biggest MCs are analysed and rated by a panel of industry experts.
Commented Tim Horwood, Head of MTV Base, “We hope that ‘SA’s Hottest MCs 2015’ will stimulate the same kind of intense debate and passion among music fans, industry insiders and artists about the state of SA’s hip hop industry and act as a further catalyst to the nation’s hugely influential hip hop artists.”
Controversially won by K.O. in 2014, “SA’s Hottest MC’s 2015” will be chosen by a group of 7 tastemakers and industry heavyweights participating in an intense roundtable discussion. Panellists, who will judge artists on a range of criteria including sales, style, impact, lyrics, buzz and other intangible factors, will be revealed at a later date. Sizwe Dhlomo will host.
In a parallel initiative designed to highlight SA’s thriving hip hop scene, MTV Base has created a series of “cyphers” with South African hip hop talent that will air on the channel every week in the run up to reveal of “SA’s Hottest MCs 2015”. Each cypher gives the opportunity for a range of MCs to showcase their lyrical skills. The first cypher, featuring Reason, Kwesta, Solo and Gigi Lamayne,will air on MTV Base on Spanking New at 7:00 CAT and 15:55 CAT on Thursday22 October. For a preview of the first cypher please click here
“SA’s Hottest MCs 2015” and premieres on MTV Base on 26 & 27 November at 16:30 CAT. A full 1 hour special will air on Saturday 28 November at 11:00 CAT as part of the “Hottest MCs Takeover Weekend” on MTV Base.
To join the conversation about MTV Base’s “SA’sHottest MCs 2015” please go to www.mtvbase, like us on Facebook, or send your own predictions for the Top 10 to @MTVbaseAfrica using the hashtag #BaseHottestMC.