We all know the power of social media, but we also know how social media can make or break your career - be it musically or otherwise if you don’t use it wisely. During the AMPD Studios by Old Mutual Hero Icons Conversations, legendary singer Sibongile Khumalo and Amanda Black warn fellow musicians not to be fooled by social media!
Sibongile Khumalo has observed how people use social media to portray lifestyles that do not necessarily reflect their reality. Many artists feel under pressure to portray themselves in ways that they think will increase their following and success in the music industry.
"People see you on Instagram, with nice looking food and gorgeous-looking accommodations and they expect that’s your life, but in fact it isn't, life is real… It’s not an Insta-life at all" says Mme Sibongile Khumalo.
Sibongile Khumalo said that she has heard people talk of “Black Twitter” and she wonders how Amanda Black copes.
Amanda is one of the artists that does not ‘entertain negative comments’ on social media. She tells Mme Khumalo that it is very "tricky”, and she has personally mastered it by logging-off every now and then. She has also taken the decision to keep parts of her life very private.
“Social media can be very toxic. People like to say ‘words are just words’, but we are human-beings and even if you say ‘I don't care deep down’… it hits you in some type of way,” shares Amanda Black.
For more of these hero conversations you can watch AMDP Studios by Old Mutual Hero Icons Conversations [HERE].
AMPD Studios is equipped with a world-class recording studio, a full performance stage, boardroom, co-work space, Wi-Fi, post-production facilities, and a VIP workspace and bar area, which makes them an authentic and influential culture hub in the heart of Johannesburg’s Newtown.
AMPD STUDIOS LIVE by Old Mutual features weekly on MTV BASE on Wednesdays at 21h30 on DStv Channels 322 and repeated on Saturdays at 18h30 on BET (DStv Channel 129).