The topic of Public Relations has never really been looked into much. We all see the final product of an artist being getting airplay and gracing covers of magazines, but do we really know the amount of work that goes into getting the artist there?
Bringing those who are normally behind the scenes to the forefront, DJ Speedsta has the PR BOYS on the fourth episode of Speedsta In Da Park. Named Lwazi Zondo and Sivu Mfenyana, the two ladies engage us on the ins and out of PR. Responsible for making sure that the world knows about you, the PR BOYS reveal their strategy into how they go about selling artists, from mainstream to the developing ones. But before they get there, they start by defining what PR is and the importance of it. Knowing is vital, and you're getting it for free. Watch part one of the fourth episode as Speedsta goes In Da Park with the PR BOYZ below;