Image By: Matt Nkofo
There's an importance that lies in process. Often times we see and hear the final product, but what about the work that went behind it? The foundation and layers that go into a thing may not get as much credit, but without them, the final product cease to exist.
Debuting a "Spread Love" anthem in the midst of violence in the country a week ago, ReasonHD had just one declaration and message to spread out, which is what we all need. "What came of it was a declaration of love for my family, my friends, my life and all things that keep my heart beating," he explains. From what was meant to be a music video shoot for "420NTP" off Azania, the failure of it led to shooting the inception of "Ngiyak'Thanda." Shot by ZeeTakesNicePictures, ReasonHD is joined by Gemini Major as the man behind the production of the song. Catch the process and peep what went down behind the scenes of ReasonHD's latest single below;