The pain of looking for your favourite album and failing to find it online is real, especially when it contains hits for every occasion you can think of. It's the rise of online consumption, and music specifically is now digitized. There are numerous streaming services, as an artist in 2019, you have got to be on one.
For South African hip hop, the 2013-2016 era was probably the most exciting. When the Cashtime Life was formed and K.O released the Kid X featured smash "Cara Cara," continuing to create and shape a whole new exciting and different sound which was a fusion of rap and kasi sounds/kwaito. A movement was formed. Cashtime Life was responsible for launching the careers of Kid X, Moozlie, Masandi and DJ Vigilante; alongside K.O, Ma-E, and Maggz. The independent label released a variety of albums, mixtapes, and singles including K.O's "Cara Cara," Kid X's "Pass n Special," Ma-E's "uGogo," as well as DJ Vigi's "Sorry Makhe." Which one of these is your favourite? You'll get to listen to them at any time as the label has announced to be making all its albums available for streaming and download on all digital platforms for music lovers to enjoy as of today. Not only will Cashtime Life fans now get to enjoy the classic songs from SA's biggest artists, but will also get to enjoy new, never heard before music from DJ Vigilante, Kid X, and Maggz.
For your listening pleasure, the Cashtime Life catalog includes the albums below. Perfect for a flashback Friday; Enjoy!