When your countrymen adore you, celebrate your name, and contribute to your dreams coming true what else is there left to do? Well, in Nasty C's case, you explore your dreams overseas.
Nasty C has always been fond of Tokyo, Japan. Things like their fashion, music, and the overall creative scene made enchanted him with the city. This year, he took some time out to explore Tokyo all the while he documented his travels with Red Bull. In a yet to-be-released documentary, the Strings & Blings artist shared that being in Japan made him, "feel normal again." He continued saying, "I don't feel like I had to hide...I felt normal...I didn't realize that I needed that."
From his experiences with Japanese cuisine to performing to crowds that didn't know him at all, his time in Japan seemed to be blissful. On the topic of performing for new crowds, Nasty believes that it's not as bad as one would imagine. For some artists, introducing themselves to a crowd is difficult. In fact, the experience often requires a totally different approach to their set in comparison to when artists perform for the fans. Nasty describes the experience as an opportunity to rewrite his mistakes. For instance, he acknowledged that in his formative years as a musician he often came across as shy or aloof, and that translated to his stage presence. Playing in Japan allowed him to improve and introduce himself with power and great performance.
Not only did he enjoy getting to know new crowds, but he seemed to most enjoy getting to be a part of the crowd. For those that don't know, a mosh pit stems from rock concerts, generally towards the front of the stage where people mosh to the music. It's high energy and high stakes at times. For Nasty C, the experience was a novelty on account of his celebrity. Funny enough, he consistently mentioned that while he appreciates the perks that come with being a performing artist, such as VIP sections and security, he'd much prefer to enjoy a musician from the crowd. In Japan, he participated in his first mosh pit and looked like the picture of a young boy's dreams come true. In fact, he summarized the moment by saying, "Japan is lit as a bitch."
At the screening of his documentary, Scoop Makhathini served as the "host with the most." At times, you could see him avidly bobbing his head along to the unreleased music debuted in the documentary. However, the support for Nasty C didn't stop there. Friends of his from when he lived in Durban came out in droves. The love for him reverberated around the room, it was genuine.
Nasty C also had a lot of love to show himself. On top of screening his upcoming documentary, he gave guests a sneak peek into the "Strings & Bling" music video. Fans can expect cameos from Pearl Thusi, Slikour, and Scoop Makhathini. The overall gist of the video can be made simple with five words..."The strings that connected me." There is no set release date for either visual work, but we believe that everyone who sets eyes on his work to come will be thoroughly entertained.
Eventually, representatives of Universal Music Group took the mic to give their praise to the international sensation. They shared the story of how the record label had attempted to sign him in 2016, only to lose him to Mabala Noise. At which time they signed Mabala Noise, unwilling to end their efforts. Today, not only have they signed him, in collaboration with his management team, the ACA Team, Nasty C's brand and reach extends far and wide. For this reason, the artist can celebrate the accolades pouring in by the boatload. A UMG representative went as far as to say that they had never given out as many plaques as they had that evening.
Today, Strings & Bling has amassed Double Platinum certification and sales exceeding 46 THOUSAND FIVE HUNDRED units, to name a couple. When an artist earns any kind of accolade, the question of whether or not they'll be able to continue is often thrown into the conversation. Over the years, Nasty C has transformed from a budding teenager to a decorated young man. For this reason, think of him like wine, he can only get better with age.
Congratulations @Nasty_CSA #StringsAndBling Album Awarded— U Music South Africa (@UMGSA) June 25, 2019
60 MILLION TOTAL STREAMS
46 MILLION AUDIO STREAMS
14 MILLION VIDEO STREAMS
6 THOUSAND ALBUMS
16 THOUSAND TRACKS
16 THOUSAND MOBILE. StringsAndBling Double Platinum with sales in excess of 46 THOUSAND FIVE HUNDRED units! pic.twitter.com/NACbI5NBjF