Collaboration forms a major part of life, and in hip hop, it created a whole culture. A brand new face for our On The Ground show, Roo, takes a short trip down to Cape Town, while there he engages with one of the largest collectives in hip hop.
Consisting of 8 people, Fife Avenue, brings together different creatives in their own right to form one major group. Feeding off each others creative and energy, they share their history on the connection they all share that brought them together, how the group was formed as well as the story behind each member. The challenges that come with being a group are massive, especially where there are eight members. Receiving and giving out criticism is one of those challenges for the collective, but Fife Avenue shares how they thrive on diversity and focus rather on doing great things together instead.
There has always been a comparison between the Jo'burg and the Cape Town hip hop culture over the years. One city thrives to be better than the other, hip hop is a competitive sport and culture, so the comparison has always been valid. Through the competition, the culture still manages to unite and work together. Originating from Cape Town, Fifi Avenue engages Roo on the hip hop culture in Cape Town and what makes it different from the other cities. We wouldn't wanna tell you how the entire chat went, 'cause they'd be nothing else to forward to right? Check out Roo's chat with Fifi Avenue on the ground below: