We sat down with Reason, host of Ray Ban's Reinvention On Air series, to talk about how he scored the gig of host, and just how much his involvement in the whole concept was.
He speaks to us about the changing world of brands and consumer interaction as well as the power of the artist today. He also lets us in on what's coming from him in terms of the music this year. Why does it sound like he's also having thoughts of "retiring" after this next album? Listen closely and make sure you go check out the sessions at Rosebank's Milk Bar on Keyes Avenue this coming Thursday and Friday from 18:00.