IAmSu! decided to avoid the trouble and hassle of having to make a music video from scratch and went the path of creating a lyric video for his new single. Apart from releasing his Boss Up EP, the artist also launched his very own app that allows fans to get exclusive content including music and other plans. Since last year, IAmSu has been talking about how he's been doing stuff on his own without people's help and he carries this narrative into the new year with On My Own. Not much singing here besides the chorus as he raps about his success and how he's doing everything at his own pace.