New year, new music from Russ, and I like the consistency he's kept with the strange but dope artworks. The rapper's success has grown significantly over the years, with 2017 being one of the most notable in terms of recognition as well as collaborations with people like Scott Scotch. Russ is against the narrative of "new year, new you" and asks that people, especially his haters, not switch up and try to be all buddy-buddy with him. "Keep that same energy, please don't flip." I totally agree with this, keep that negative energy away from me - phuma satan!