KK is rubbing it in your face if you missed his come up. You know how no one sees you while you're still at the bottom but magically recognise you once it looks like you're popping? I think this song is inspired by exactly that.
Notice features Zoocci Coke Dope and Saadiq Ali M as the fellas share stories of resilience, hard work, and raking it in. The kids are on the rise and rise, you best notice or stand to be one of those late people who catch up once the train has left the station. We notice your shine thina KK, ska wara!