REDD’S supports local talent, and takes pride in iFani’s recent success. However, the brand did not buy any of the 20 000 copies of the album to ensure that it reached gold status. The allegations made are factually incorrect.
However, “Today, REDD’S has bought 200 copies of iFani’s “I Believes In Me Quadrant2” album as an extension of our support to the multi-talented Xhosa rap extraordinaire, and no more,” said Michelle Pavkovich, Marketing Manager at REDD’S, South Africa.
“iFani has been a valued partner of REDD’S since his involvement in our National Redd’s Street Carnival. He has been a very popular part of our artist line-up at the Bloemfontein, Nelspruit, and Port Elizabeth REDD’S Street Carnivals’ after-parties where the SAMA award-winning artist wowed the crowds’ added Michelle.