Jigga dropped a trailer promoting his upcoming album 4:44. It features policitcal messages with some crazy black and white visuals of a young boy running around in a neigbhourhood while police sirens go off in the background. Messages seen in the trailer such as, “Kill Jay-Z" and “Stay black” suggest that the GOAT's album content will be in support for Black Lives Matter. The trailer starres award winning Moonlight actor, Mahershala Ali.
This is Jay-Z's first album since 2014's Magna Carta: Holy Grail. Jigga is set to drop 4:44 on Friday (June 30th), but it's only to Tidal and Sprint clients. In festivity of the new project, Jay-Z will be holding a listening party at select Sprint and Tidal stores. Kwamnandi mos!
Peep the trailer below:
.@SC's ‘4:44’ coming 6/30. https://t.co/mM3hBjHr84 #TIDALXSprint pic.twitter.com/0vzCU5TSU5
— TIDAL (@TIDALHiFi)