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Urban Culture and Music


Video: Noah '40' Shebib Explains How He Producers For Drake x Reveals His Studio

In this new video, watch him talk about building his Toronto studio with workflow in mind, share production tips, and explain how MASCHINE and KOMPLETE KONTROL fit perfectly into his philosophy of delivering maximum artistic authenticity through simplicity.

Calling all producers x taste makers who appreciate the technical side of hip hop. In this interview 40 takes you on a journey of how he produces for Drake. The way this story is told is pretty dope x I have never heard 40 this relaxed in an interview. I guess views is dropping sooner than later.

Speaking of drops, you can hear how Majid Jordan album has 40 all over it.

Peep the video after the jump

And yes #ProducersShallRise