Slikour onLife

Urban Culture and Music


Hype Magazine Goes 100% Digital cc @HypeMagazine

After 12 years of serving the hip hop and street culture communities through monthly and alternate monthly print issues, as well as the ineffable HYPE SESSIONS CD, HYPE Magazine has made the decision to embark on its next chapter in the digital space.

This means the print version of the magazine will no longer come out regularly, and instead, all the exclusive interviews, music downloads, news, music videos, unique visual content, columns, and other regular features such as Newcomer’s Delight, HYPE Honey, Sneak Peak, cover stories, HYPE Sessions CDs and more will be available on, and collector’s edition hard copies of the mag will be released as special issues.

“Many of the major platforms in our space have already made this move (shout-out to XXL, Complex, Vibe, The Fader, Slikouronlife) in the past couple of years, and rightfully so, as it is a space where we will be able to give you a higher level of creativity and raw cultural content, faster and with much fewer limitations. When I think about sustainability of the culture, online is the future,” says current editor Fred Kayembe.

HYPE is still as committed as ever to playing its part in the growth of local hip hop culture and will continue to be a pivotal part of the game.

The final regular issue of HYPE Issue #72 – the collector’s edition I’stayela issue – is available on shelves nationwide.



Titled the I’stayela issue, the final regular printed edition of HYPE has finally hit shelves. The trailblazing edition pays homage to the relationship between fashion and aesthetics, and hip hop culture. In the main feature, 5 local clothing brands – GalXBoy, Dip St., RHTC, StylaGang and DEAD collaborate with 5 upcoming acts to create a dope audio-visual experience that brings the theme to life.

On the cover (designed by Joshua ‘JOSHIFLYBOI’ Richards) Emtee makes his first appearance in HYPE.

Directed by b r e a k f a s t f o r d i n n e r , produced by HYPE and filmed and edited by YEAHLENZO, The South African Trap Story is a snippet into the introspective ISSUE #72 title story featuring Emtee. In the 2 minute teaser film, Emtee reflects on his arduous path and rise to prominence, as well as addresses his love-hate relationship with the public.

Watch the teaser here and feel free to share it:

We wish Hype Magazine luck with their venture ! #SupportLocal