King Kendrick has been quite elusive with his music drops teasing mere bread crumbs before he shares the work. He did that with "(Heart)IV" and now his latest single HUMBLE has just dropped with a video. First of all, this visual is too crisp. The artistic direction is insane.
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KO has a team that handles his brand and thats how he has been able to get the South By South gig. We also talk about the balance of showing off you wins and being silent