Supreme has its hold on urban culture for many reasons. Its the brand loved by cool kids , indie kids. In terms of streetwear culture this is the one brand that is a true reflection of contemporary cool. The crazy part is that its a skate brand but you are bound to see Travis Scott x ASAP Rocky rock the brand to the full.
Complex magazine dropped their insider view on the Supreme Brand and their hold on the culture.
Watch these 3 videos after the jump where Complex delves in deeper on what makes Supreme so cool.