It’s the first-of-its-kind summit, in South Africa, that will have a panel of the most influential cultural Influencers (celebrities, managers and entertainment entrepreneurs) as speakers and in a panel. The objective is to invite brands to get a first-hand understanding of the black entertainment industry, through direct engagement with the custodians of the culture. This will create insight on how to apply campaign and influencer strategies in a collaborative manner, within the industry.
Meet the Speakers
Kaizer Chiefs Marketing Manager
Founded by South African soccer legend Kaizer Motaung in 1970, the Amakhosi is a family-run business, with a loyal and massive following. Jessica Motaung, as marketing director of the club, has managed to ensure that the soccer club stays on top.
As part of their DNA Kaizer Chiefs has continually grown talent and connected people thus staying relevant for over 45 years.
From her experience, Jessica will be talking about how brands can engage with the team for campaigns, what campaigns can be run with the team, what would be the ideal relationship with a brand, and what mutual value can be achieved in the soccer market.
Refiloe Ramogase Productions
Chief executive, talent manager and record label owner, Refiloe is known for his inspiring and game changing contribution within the music industry.
With a strong background in the music industry, Refiloe will address how to identify the right local talent for your brand and the success a brand can achieve if it’s done correctly. Refiloe will also share the success of a 360 brand campaign that he acquired for one of his talents.
Founder of Pop Bottlez
Initially called DJ Tumi when he began his DJ career in 2004, DJ Dimplez has proved that it is possible to monetize a passion. Through the love and passion for hip-hop music Pop Bottles was created. Pop Bottles is his events movement, an urban property that’s been running for eight years and has been growing strength by strength in the urban market.
These are Sunday afternoon events that cater for all types of people that enjoy different types of Hip hop. “Pop Bottles” takes place 9 times a year around South Africa. These sessions have pulled in crowds of people, dubbing it the one of the most successful Sunday hip hop events in the country.
DJ Dimplez will be part of our Q&A panel, and will talk on building an urban property that stays relevant in this fickle market, creating the aspiration for future audiences and keeping the relevance for the current market.
Cashtime Partner And Manager
Born and raised in Meadowlands, Soweto; Thabiso Khati is an innovative and forward thinking, new age music and Marketing Executive, Hip Hop scholar and Cultural Influencer.
He co-founded Cashtime Life, the Hip Hop powerhouse that helped change the South African music landscape and ushered in a new wave of independent labels.
Thabiso has come a long way since his start in the music business as an intern at Sony Music in the mid 90’s.
As a pioneer of SA Hip Hop and a longstanding Hip Hop manager in the industry Thabiso is also a marketing student and was involved in the marketing for artists such as Skwatta Kamp, Thandiswa Mazwai and Arthur (during his tenure at the Gallo Recording Label). Cashtime Life is a record label, which has assisted artists like KO, Nomoozie and Ma-E in their commercial success.
He’ll discuss the balance of fulfilling management requirements with brand expectations; How can the two worlds meet for mutual benefit?
South Africa’s Diamond, Minenhle “Minnie” Dlamini, is a media force to be reckoned with. With an illustrious career spanning over the years, the Minnie Dlamini brand has grown rapidly – as a highly skilled broadcasting personality, South Africa’s very own It-Girl, and the biggest name in entertainment on the continent.
Minnie Dhlamini is one of the biggest female personalities in South Africa, with +- 4 million followers on Social Media, and a brand ambassador for premium hair care and facial brands.
Minnie will talk about the relationship with brands in the urban female market, opportunities on which brands should maximize, and how a female personality can be globally aspirational without forsaking African tradition.
Musician – Rapper
Kiernan Forbes, better known by his stage name AKA, is a South African hip hop recording artist originally from Cape Town.
The rapper AKA is considered as one of the most talented and influential rappers in South Africa and the African continent, praised by fans for evolving Hip-Hop in Africa.
AKA will talk about the importance of brands’ understanding how to tier artists, before making offers. He will also focus on having enough insight to identify the value of the mutual benefit to be had from a collaborative campaign and resolution / conflict management between brands and artist.
Inspired and defined by a passion Ambitiouz Entertainment is living its affirmation; with a precept “Defining an Era, Changing lives” Ambitiouz Entertainment has began to chronicle the destiny of these ambitious artists.
A new age record and management label, Ambitiouz Entertainment handles young and fresh SA musicians. The label is molding and assisting the artists as they carve their dream to great success for their music and brands, -purely passionate and skilled artists who are absorbed in the creative space so as to offer fresh sounds.
Here, audiences will discover how important it is for a brand to understand the environment from which most artists come, and how this influences some of their content. In many instances, we’ve seen international brands collaborating with artists that create PG rated content, because it sheds light on a certain background / society / trend. It is important for brands to understand that successful artist content is a mirror of the market behaviour but doesn’t always define the artist.
Ritual Store/Back To The City
Owner of Ritual Store and Back To The City, one of the most significant hip hop event in the country, Osmic has mastered the art of showcasing the culture at the largest scale.
The inspiration came from noticing that platforms lacked and the culture could not promote itself effectively and efficiently. As a result the Back To The City Festival was developed. It is there to create awareness about Freedom Day and show the growth and development of the local hip hop culture.
The Back To The City Festival has been the biggest African Hip Hop event for over 10 years. The event has been built on being true to the essence of Hip Hop and is attended by 20,000 kids from all over South Africa, each year.
Osmic will speak on building a brand the market has grown to trust and the importance of authenticity.