Slikour onLife

Urban Culture and Music

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On The Ground: Vongani Chinkanda Talks Reputation Management x Why @CirocVodka_SA Chose @CassperNyovest

We sat down with the Head of Reserve Portfolio at DIAGEO, Vongani Chinkanda, to get a little of insight from corporate perspective what the Ciroc marriage with Cassper Nyovest was about. She talks about the brand alignment between both parties and how the synergies were just right for #OnArrival.

Asking her some advice about what an artist could do in their careers to put themselves at advantages to one day achieve such relations she says it's all about authenticity and basically presentability.