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On The Ground: @KwestaDaKAR On Launching His Merchandise x Rap Lyf

By @Spokenpriestess on 12/06/2016 in

We were On The Ground at Kwesta's merchandise launch last week and he took us through how he managed to get his range stocked by international brand Nena and Pasadena. He also explained to us how his record label Rap Lyf functions. Being someone who's had some key brand involvements of his own this year, we also asked him how he feels about the growth of brand-artist partnerships in the culture.

Have a look:

Kwesta's currently up for 5 nominations at the South African Hip Hop Awards, 3 of which we can vote for:

Check out the video for Mayibabo:

Download the song here

 

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