Pictures taken from: SAB World of Beer
Castle Lager is the beer that brings South Africans together. What better way for South Africa's most iconic beer that plays on national pride to celebrate its 120 years with music.
Damn I know right? 120 years is a long time for a brand to be celebrating and for Castle Lager its an opportunity for them to do something truly remarkable and something that makes us all feel proud of South Africa. So where does music fit into all of this ?
On the 1st October Castle Lager launched the music video of 'Bring Us Together', a powerful collaboration between two of South Africa's biggest musical acts, rock band Prime Circle and rapper PRO.
I know right. Pro x Prime Circle. Who would have thought that this could be a possible collabo.
But according to Nic Scheijde, Castle Lager's general manager this was something special. 'As part of the celebration Castle wanted to produce a commemoration track in honour of this amazing milestone. We approached two of South Africa best performing and well known artists – Ross from Prime Circle and PRO. Both come from different backgrounds and both are famous for different reasons – Ross for rock and PRO for rap.
Pictures taken from: SAB World of Beer
The music video drops soon but for now you can peep the BTS making of the track below. In terms of Pro this is dope and just like you i can't wait to hear x see this music video.
For now you can peep the BTS after the jump.
Video taken from SAB World of Beer
Uthini ngo Pro huh?
To find out more go to http://www.worldofbeer.co.za