Slikour onLife

Urban Culture and Music


News: Lyor Cohen Is Now YouTube's Head Of Music

“Fc#k the cake, we want the bands”

The above is a motto from Lyor's 300 record label that he founded after leaving Warner Music Group. The news though is that Lyor is now head of YouTube Music and will aim to bridge the worlds of technology and music.

Lyor's leaving 300 which signed YoungThug x Fetty Wapp. So I am sitting here in this cold Cape Town weather asking myself about what will happen to 300?

Peep the statements from Lyor after the jump.

“First, helping the music community embrace the technological shifts we’re seeing in music today so we can help take the confusion and distrust out of the equation.

Second, building on the great work you all have done to help the music industry and creative community break new songs and artists to YouTube’s audience of over 1 billion fans. From building on the success of the YouTube Music app, to shining a light on emerging artists, I believe our potential to strengthen the industry is massive.

And third, I hope that together we can move towards a more collaborative relationship between the music industry and the technologies that are shaping the future of the business.”