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Urban Culture and Music

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Music Video: @1Omarion - Word 4 Word

Omarion shares an eventful music video for his latest single, Word 4 Word which finds him in Japan, doing what looks like soul searching (apart from dancing) for most of the video. But there's a twisted appearance of multiples of himself throughout as they dance, fight against each other and cruise through the streets of Japan. It's got so many suspenseful parts to it that kinda draw you into the mystery of the video from time to time. It's a total, yet subtle, mind f!%k. You can tell that O is gearing up for a visual album by the heavily conceptual nature of this album. Am I the only one who notices some South African dance influences in his solo halfway through the video? It's dope!

Have a look: