I must say, I'm so impressed with the growing quality of our visuals in SA Hip Hop right now. We're getting there. I'm enjoying a lot of the artistic direction; some of the concepts and stories, the styling and I'm learning so much in the process as well.
Twitter went in a minor frenzy when Ambitiouz Entertainment and Mabala Noise "traded" artists for a day last week with mysterious posts of either label's artists on their accounts. We finally get a visual for Avery's Winning and it's all the wonder. I'm captivated by how they made Emtee and Nasty's worlds collide. They carried on with that whole renaissance theme from Nasty C's #Veliswa videos and fused it with the characteristic coloured smoke rooms that Ambitiouz always incorporates into their videos. Being two of the hottest acts right now in the game, a chess game is a perfect setting to be having a conversation about Winning. This is mad work. What a winning motion picture.
Have a look:
