Benza, Vth Season's Chief Creator of Opportunities, reached out to me over the weekend from Nairobi (makes sense since the team is currently developing several opportunities in East Africa) with a heads-up that something big and exciting was coming soon for AKA.
On seeing the exceptional artwork for Caiphus Song, they suggested a chat about creative rationale for the single's artwork done by Okmalumkoolkat.
The song was obviously dropped today and we decided to Face Time Malum while he was in an editing session. As a creative, he chose to take a shot of the fruit during the session so don't think that it's a talking basket.
