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Urban Culture and Music

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Cop @2freshLES #PopularDemand Today!

We finally get the full track and it's a smash. After North god was kind enough to share a teaser for us, by Popular Demand the track is out and it's so refreshing. It's a breath of fresh air as it fuses the old school L.E.S along with the renewed, and continuously reinvented North god. It's so global in sound and cements his "10 rings" in the game. It's almost like a coming of age celebration for his consistency and undying fire with the music. He looks back at how far he's come from Fresh2Def, Mandela Money and then North God, the warmly received Diamond In Africa and the Hall Of Fame collection which certified his longevity in the came. It really has been a long time coming and if you think about it, Da L.E.S is one of the very few artists that have remained consistently relevant over the years. So you see, "fresh 2 def" is not just a rappers hype but an actual way of life!

Do yourself a favour and cop Popular Demand on iTunes right now!