I am a big fan of urban culture in the African continent. Moreover I am a big fan of individuals who keep giving this culture of ours a new perspective. Why do I say this? I am saying this because its easy to be on the periphery and not change things. Its easy to look at the freedom we have been granted and not do anything as a youth in South Africa. SMB which stands for Sophisticated Brand Monkey are a Durban collective who have gone against all these things which I have mentioned. They have refused to sit back and not have a say on Urban Culture in South Africa. Without knowing it this fashion x music collective x trendsetters have made strides in urban culture. Their famous Baps bucket has graced the heads of celebs in Mzansi x their fashion is more likely to turn heads. Above all these things SMB is the youngest x freshest brand in South Africa at the moment.
You may think that I am hypebeasting these kids x giving them a huge plug. I am to be honest but I have also had the luxury to seeing these kids come out of nothing. I have witnessed their slow rise in urban culture back in Durban when there was no urban culture to speak of. It also does not hurt that Hype Magazine voted them the 7th best urban culture brand in South Africa. This is not bad for kids who never went to fashion school right?
Now that you kinda of get the lowdown on who SMB is peep the Onlife QNA I had with them where we spoke about their approach to urban culture in Mzansi. Peep it after the jump though.
Let's get straight to it. You guys do fashion right. Care to explain what y'all do to those who don't know?
Why the name SMB? What does it mean?
Let's talk urban culture for a sec. What does urban culture mean to you guys?
How long you guys been in the culture and what made you guys take this route?
You guys just opened a shop right? Can you tell us about this in more detail?
SMB also does music. How does this fit into the fashion game?
You guys are known for innovating the bucket hat game in Mzansi. Care to explain the famous BAPS bucket hat to onlifers?
Which celebs have worn/wear you products?
Where do you guys see yourselfs in 6 months?
Is there a project y'all working on that you want to put us on?
#BORNFREEMICS ???????????????? pic.twitter.com/kxfeM1IOnL
— #SMBDOWNTOWNSESSION (@SMB_DBN) March 18, 2016
Lastly. What makes urban culture unique and such an important part of what's happening in the youth today?