We’ve only just begun. Introducing the next chapter: adidas + @KanyeWest. pic.twitter.com/kSHPqD6xzj
— adidas (@adidas) June 29, 2016
After one of the most successful collaborations between a non-athlete and sports apparel "Yeezy x adidas"; which saw the Yeezy Boosts "jumped over Jumpman", resulting in record sales for the company. Adidas and Kanye West have just extended their partnership from not only producing footwear "Yeezy Boosts", but have also added apparel, accessories from all genders to the catalogue.
The expansion plan also includes retail stores for adidas and Yeezy product. Additionally, adidas + Kanye West will expand the brand into sports with performance-intended designs.
