I have been doing loads of thinking in the past few months. Thinking where the game is at, where SA hip hop is going. Then it dawned on me that even though the artists always get the shine there are the behind the scenes players that carve the creativity x make sure your fav artist is beaming at all times. I am not talking of managers x Pr peeps and what not. To me those are traditional roles and there may be new roles being birthed in the game as we speak.
So soon as I had this idea I asked myself which cat could have an interesting story to tell when it comes to creative articulation x design aesthetic. The name that came to me was "Don Design". I will be honest I did not know dude until AKA mentioned him in Dreamwork. But having done my homework on dude I learnt that he is AKA's creative director x he is in charge of AKA design output x he is in charge of art direction in music videos. Basically Don Design is clutch when it comes to all of AKA's visual.
Welcome to this weeks OnlifeQNA interview with Don Design. In this very rare interview we talk on all things design x how he met AKA x what his plans are x why he is very rare. Enjoy this one. It motivated the fuck out of me.
Howzit Don Design . Before we kick things off who is Don Design?
How long have you been dabbling in this design game ?
Damn thats a long time. Have you received formal training ?
To those who don't know what goes into good design ?
How would you describe your design aesthetic ?
AKA has made it know that you are responsible on everything visual in terms of his stage design ? Visual game and more . Care to tell us more ? When did the journey really begin ?
What's it like to design for one of the biggest rappers in the African continent at the moment ?
Let's swing gears for a minute. How would you describe the visual game right now in SA hip hop?
When we talk videos the most design appealing video the moment is ... ?
You also do video work? Directing right ?
Why should artists take pride in their design game ? And where do people fall short ?
Did you always know you would be doing what you doing now ?
What are your future plans ?
And the deal with IIIRWRLD? Care to tell us what that is about ?
What can we expect from you in coming months ?
Besides Aka , Yanga which other mc is killing the design game locally ?
Your Merch is dope bro!!????????⚡️ pic.twitter.com/XVxHQ9GxDL
— VeryRare™ (@Don__Design) July 4, 2016
You have the coolest name bro. How did you get it ?