"The idea was to make a record that reflected all complexions of black women. There's a separation between the light and the dark skin because it's just in our nature to do so, but we're all black. This concept came from South Africa and I saw all these different colors speaking a beautiful language."
Kendrick Lamar (artist): The title grasped the entire concept of the record. [I wanted to] break down the idea of being pimped in the industry, in the community and out of all the knowledge that you thought you had known, then discovering new life and wanting to share it.
Lamar: I felt like I belonged in Africa. I saw all the things that I wasn't taught. Probably one of the hardest things to do is put [together] a concept on how beautiful a place can be, and tell a person this while they're still in the ghettos of Compton. I wanted to put that experience in the music.
Derek "MixedByAli" Ali (co-engineer/mixer): [Lamar is] a sponge. He incorporated everything that was going on [in Africa] and in his life to complete a million-piece puzzle.
Terrace Martin (co-producer): If you dig deeper you hear the lineage of James Brown, Jackie Wilson, Mahalia Jackson, the sounds of Africa, and our people when they started over here. I hear something different every time. I heard Cuban elements in it the other day.